To view our electronic journal from an Unforgettable Evening on May 2nd please click here

PENELOPE CRUZ ANNOUNCED AS EIF AMBASSADOR TO SAKS FIFTH AVENUE’S 2012 KEY TO THE CURE CAMPAIGN

NEW YORK–(BUSINESS WIRE)–Jul. 12, 2012–

Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) announced today that actress Penelope Cruz has been named the EIF ambassador for Saks Fifth Avenue’s 2012 Key To The Cure campaign. In the 14 years since the inception of the Saks Fifth Avenue charity shopping weekend, the company, together with its vendors and partners, has raised $31 million for cancer research.

Celebrated designer Carolina Herrera created a limited-edition T-shirt exclusively to benefit Key To The Cure that will retail for $35 at Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH stores and on saks.com. One hundred percent of the proceeds from each shirt sold will be donated to EIF's Women's Cancer Research Fund, benefiting charitable programs dedicated to finding new detection methods, better treatments and eventual cures for women's cancers. The T-shirt debuts at Saks Fifth Avenue on October 1st.

"I am honored to join the Entertainment Industry Foundation's Women's Cancer Research Fund and Saks Fifth Avenue to raise awareness for women's cancers. By purchasing this year's SAKS FIFTH AVENUE KEY TO THE CURE t-shirt, designed by Carolina Herrera, you can help continue the innovative research already in progress. Cancer has affected each and every one of us in one way or another and I am thrilled to be involved with this wonderful cause,” says
Penelope Cruz.

Steve Sadove, Chairman and CEO, Saks Fifth Avenue, said, “Partnering with Carolina Herrera, EIF’s Women’s Cancer Research Fund, and Penelope Cruz—and having the continued support of various charities throughout the country, as well as the support of our clients, vendors and Associates—is a testament to Key To The Cure’s legacy in uniting our communities to raise critical funds for awareness about this cause year after year.”

Carolina Herrera states, "It is a pleasure and honor to partner with Saks on the Key to the Cure project this year. It's wonderful to see both fashion and philanthropy brought together to serve a greater purpose. The design of the t-shirt had to be both meaningful and pleasing to the eye and I think we've accomplished just that."

Ms. Cruz will appear in a national public service announcement (PSA) wearing the Carolina Herrera limited-edition T-shirt. The Key To The Cure PSA will appear in major fashion and lifestyle magazines in September and October.
Saks Fifth Avenue’s charity shopping weekend will take place Thursday through Sunday, October 18 to 21, at all Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH stores nationwide and on saks.com.

Saks Fifth Avenue initiated its charity shopping weekend in 1999. Since then, the company has donated $31 million to women’s cancer research and treatment organizations throughout the United States. Organizations benefiting from these funds include: The Breast Cancer Research Foundation; EIF’s Women’s Cancer Research Fund; Cleveland Clinic; Boston’s Dana-Farber Cancer Institute; Nevada Cancer Institute and many others.

With the success of the February Charity Program, in which Saks customers gave 5% of all registered purchases made with a registered Saks Fifth Avenue credit card back to charity, Saks Fifth Avenue is bringing its charitable initiatives under one banner for the first time. A new Saks Gives logo will highlight Saks Fifth Avenue’s dedication to charity. Saks Gives will brand the company’s charitable service through philanthropic giving and active outreach, both locally and nationally.

About EIF’s Women’s Cancer Research Fund
The Women’s Cancer Research Fund, an Entertainment Industry Foundation Program, supports innovative research, education, and outreach directed at the development of more effective approaches to the early diagnosis, treatment and prevention of all women’s cancers. Through an ambitious, first of its kind scientific project, called EIF’s WCRF Biomarker Breast Cancer Discovery Project, world-class scientists have collaborated to identify markers in the blood that signals the presence of breast cancer. These findings could, one day, lead to the development of a blood test to detect breast cancer in its beginning, most-curable stages. The Fund also supports research being conducted at prestigious, National Cancer Institute (NCI)-accredited medical institutions primarily based in Los Angeles. For more information, visit www.womenscancerresearchfund.org.

About the Entertainment Industry Foundation
The Entertainment Industry Foundation, as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues. For more information, visit www.eifoundation.org.

About Saks Fifth Avenue
Saks Fifth Avenue, one of the world’s preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 45 full-line stores in 21 states, 2 licensed stores in the Middle East and 2 licensed stores in Mexico City, 61 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.

Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named.

Saks Fifth Avenue
Eleanor Banco, 212 451 3954
eleanor_banco@s5a.com

This incredible evening featured a special performance by Rihanna, and updates of astonishing research strides by world-class scientists including three Nobel laureates, all funded by our donors. Beneficiaries of this event included EIF/Women’s Cancer Research Fund’s Biomarker Discovery Project and research being conducted at prestigious, National Cancer Institute (NCI)-accredited medical institutes, UCLA Johnson Comprehensive Cancer Center, USC/Norris Comprehensive Cancer Center and the Memorial Sloan-Kettering Cancer Center.

These funds sustain the critical research for the early detection and prevention of women’s cancer. We thank you for your continued support in bringing us closer to the goal of finding a cure in this lifetime.  Always thinking outside of the box, Women’s Cancer Research Fund supports innovative studies on prevention; new projects investigate the link between the environment and cancer; incorporating the effect of impactful lifestyle changes on health and wellness.

If you would like to make a donation to help us reach our goals, please click here.

Additional coverage: 

Red Carpet Network (RCN.TV) – “Unforgettable Evening Benefitting EIF’s Women’s Cancer Research Fund” – April 23, 2012

CBSLocal.com – “Rihanna Performs At 15th Annual “An Unforgettable Evening” Benefiting EIF’s Women’s Cancer Research Fund – Inside” – April 21, 2012

HauteLiving.com – “Haute Event: “Unforgettable Evening” Benefitting EIF’s Women’s Cancer Research Fun with Sheryl Crow and Rihanna” – April 23, 2012

MonstersAndCritics.com – “15th Annual An Unforgettable Evening Pictures” – April 23, 2012

A sensational $593,000 was raised by Saks Fifth Avenue’s 2011 KEY TO THE CURE.

With the support of 2011 EIF ambassador Jennifer Hudson, through sales of the limited edition T-shirt designed by Elie Tahari and a four-day shopping weekend. One hundred percent of the proceeds have been donated to EIF’s Women’s Cancer Research Fund, which benefits more than 50 charitable programs dedicated to finding new detection methods, better treatments and eventual cures for women’s cancers.

“Women’s cancers have touched all of our lives,” asserts Grammy and Academy Award winner Jennifer Hudson. “I am proud to join the Entertainment Industry Foundation and Saks Fifth Avenue in their efforts to raise funds for important research through EIF’s Women’s Cancer Research Fund." The Saks Fifth Avenue KEY TO THE CURE charity shopping weekend, the company, together with its vendors and partners, has endured 13 plus years, and has raised an incredible $30 million for cancer research, we look forward to our 2012 collaboration!

philosophy: even the smallest of actions can yield enormous results

The power is once again in your shower. Philosophy presents Shower for the Cure Pink Ribbon Shower Gel, a luxurious, award-winning formula created to honor all those who have battled breast cancer and, most importantly, to help defeat the disease once and for all.

This October marks the 8th consecutive year that philosophy has offered this delightful, light tangerine scented formula in order to raise money for breast cancer research. Over the years the company has raised more than $2 million for the cause. Philosophy will continue giving 100% of gross profit from the Shower for the Cure Pink Ribbon Shower Gel will once again be donated to the Entertainment Industry Foundation’s Women’s Cancer Research Fund, an organization whose mission it is to support innovative research, education, and outreach directed at the development of more effective approaches to the early diagnosis, treatment and prevention of all women’s cancers.

Shower for the Cure Pink Ribbon Shower Gel is a creamy formula designed to cleanse, soften and silken your hair and skin as it can be used as a shampoo, conditioner and shower gel. Written on the back of each bottle is a powerful poem written by Philosophy’s founder, Cristina Carlino, inspired by Unforgettable Evening, a charity event held in Los Angeles each spring and hosted by Rita Wilson and Kate Capshaw.

Philosophy would like to thank all those who have sudsed up for this cause over the last 8 years and encourage everyone to continue doing so until a cure is found.

Philosophy’s innovative skin care and color cosmetics are available here at Philosophy.com.

Contact:
Maurine Slutzky
Entertainment Industry Foundation
(213) 240-3923
mslutzky@eifoundation.org

Having Dean Puliafito address his medical students and elementary school kids in the garden was a powerful experience. He himself, a gardener, acknowledged fully the importance of a healthy plant based diet for the prevention of cancer. 

The kids were thrilled to dig in the dirt. They connected deeply to idea of planting a seed in nutrient rich soil, adding water and sunshine and ultimately harvesting food that was good for them. It is proven that when kids are invested in the process of growing fruits and veggies they are much more likely to actually eat them!! 

This science based garden activity and the garden itself was dedicated with love in memory of Nancy Short. She was a lover of the outdoors and as the daughter of a doctor appreciated greatly the work of scientists/researchers. We felt teaching science outdoors in the garden while providing healthy food for children was a meaningful way to honor Nancy's beautiful life. 

On Thursday, February 10, 2011 the EIF’s Women’s Cancer Research Fund Honorary Chairs Rita Wilson, Kate Capshaw and Steven Spielberg along with EIF’s Women’s Cancer Research Fund co-founders Kelly Chapman Meyer, Anne Douglas, Quinn Ezralow, Marion Laurie and Jaime Tisch, welcomed guests to the Beverly Wilshire Hotel for the 14th Annual An Unforgettable Evening benefiting the Entertainment Industry Foundation’s Women’s Cancer Research Fund.

We were deeply saddened to learn of Evelyn Lauder’s death. A consummate businesswoman, philanthropist and activist, Evelyn worked passionately – and effectively – toward prevention and a cure for breast cancer.

Evelyn’s impact is profound. Research supported by The Breast Cancer Research Fund (BCRF), which she established, has helped save lives and significantly improved the quality of care and survivorship for tens of thousands of breast cancer patients. To enhance awareness, Evelyn created the now iconic Pink Ribbon campaign that has done so much to help people around the world express their solidarity in the cause of defeating breast cancer.

Our hearts go out to her loving husband Leonard, her sons and grandchildren, everyone at BCRF, and all of her Estée Lauder colleagues. We share their pride in Evelyn’s achievements and her steadfast commitment to improving the health of women and families. Not only did Evelyn want women to feel beautiful, she wanted them to be healthy and to lead full and abundant lives.

Her passionate advocacy on behalf of women’s health will always be an inspiration to us all.

EIF’s Women’s Cancer Research Fund Co-Founders:
Anne Douglas, Jamie Tisch, Kelly Chapman Meyer, Marion Laurie, and Quinn Ezralow

Click here to see photos of the event

LOS ANGELES, CA (March 30, 2011) – On Wednesday, March 30th, the Keck School of Medicine of the University of Southern California (USC) will join schools across the country participating in American Heart Association Teaching Gardens. The collaboration among the Women’s Cancer Research Fund, American Heart Association Teaching Garden, and Keck School of Medicine of USC will symbolically communicate the intrinsic connection between good health, nutrition, and lower cancer risks through the installation of the garden at the medical school site. The event, which will include building garden beds, planting an edible garden, a nutrition lesson, and a cooking class, will be attended by Hollywood philanthropist and Teaching Garden co-founder Kelly Meyer and Keck School Dean Carmen A. Puliafito, M.D., M.B.A.

Last June, Dean Puliafito showed his commitment to the Teaching Garden project by participating in the installation of a teaching garden at Nevin Elementary School in the Los Angeles Unified School District. He brought the USC Marching Band to help inspire the students to make healthy food choices as a means to combat childhood obesity, but also as a means of prevention to other health issues like cancer. He announced that he too would have a garden at the Keck School to symbolize this link.

One of the key elements of the Teaching Garden is to “pay it forward” by students who received a Teaching Garden. The Keck School of Medicine of USC garden will be installed as a joint effort with 30 veterans from the Farmer-Veteran Coalition and students from Nevin Elementary School and Point Dume Marine Science School. Dean Puliafito and the Keck School will once again be leading a generation of people in improving health and well being. The Dean will lead the planting and dedication of the Teaching Garden with his medical students and Nevin Elementary School students.

The Teaching Garden concept, which fights childhood obesity by promoting nutrition and fitness education in elementary schools, was first inspired by First Lady Michelle Obama’s “Let’s Move” campaign (www.letsmove.gov). Founders Kelly Meyer and Chi Kim created the Teaching Garden to reinforce these ideals by creating a living laboratory. The program was piloted nearly a year ago at Malibu’s Point Dume Marine Science School, where marine and environmental sciences are integrated with organic gardening to promote ecologically sound food and lifestyle choices. Since then, the Teaching Garden has been adopted by the American Heart Association as part of its prevention strategies and is being implemented in schools nationwide. Through these gardens, students apply the simple process of putting a seed into the earth, nurturing it and ultimately harvesting the food. The ultimate goal: hands-on exploration of life sciences that lead to one’s positive choices for health and fitness.

With the help of the American Heart Association, the Teaching Garden will create a network of schools that have implemented the program by sharing curriculum, ideas and communicating results with each other.

The Farmer-Veteran Coalition (www.farmvetco.org), a team of trained organic farmers, will participate in The Teaching Garden, helping the students bring the garden to life.
For more information about Teaching Garden or the March 30th event please visit www.takepart.com/teachinggarden.

Click here to see photos of the event